Deliverect vs Flipdish: Which Restaurant Technology Platform Is Better?
Deliverect and Flipdish come up in the same conversations, usually when a restaurant owner is fed up with the row of tablets on the counter. They do quite different jobs, though.
Deliverect takes orders from the delivery marketplaces - Just Eat, Uber Eats, Deliveroo - and pushes them into one kitchen screen. That's the product. It won't help you build a way for customers to order from you directly.
Flipdish is built around direct ordering. Website, app, kiosk, phone and POS all run on one system, so a restaurant can take more orders without a marketplace sitting in the middle and taking a cut.
So the decision is less about features and more about where you want your orders coming from a few years from now.
What Deliverect does
Deliverect is a Belgian software company. It sits between the marketplaces and your POS. If you get orders from three marketplaces and want them all landing in one place, that's the problem Deliverect was built to solve.
The day-to-day difference is easy to picture. Without it, a busy Friday means staff watching a Just Eat tablet, an Uber Eats tablet and a Deliveroo tablet, each with its own alert sound, then keying every order into the till by hand. Mistakes creep in. Someone types 2 instead of 12. With Deliverect, the kitchen sees one order queue. Change a price or mark a dish as sold out and the change goes to every marketplace at once, instead of someone logging into three separate dashboards.
That's useful. It's also the whole product. Deliverect doesn't provide a POS, direct ordering, branded apps, kiosks or AI features. You still need a POS from another company for it to plug into.
What Flipdish does
Flipdish is a restaurant technology platform with POS, online ordering, branded mobile apps, self-service kiosks, AI phone ordering, payments and AI marketing. The point of all of it is that the restaurant owns the customer relationship - the name, the email address, the order history - instead of a third-party platform holding it.
Flipdish can take in marketplace orders as well, so there's some overlap with Deliverect. But that's one small part of a much bigger system.
Deliverect vs Flipdish: what each one does
| Capability | Deliverect | Flipdish |
|---|---|---|
| Marketplace order aggregation | ✓ | ✓ |
| Direct online ordering | ✗ | ✓ |
| Branded mobile app | ✗ | ✓ |
| Restaurant POS | ✗ | ✓ |
| Self-service kiosks | ✗ | ✓ |
| AI phone ordering | ✗ | ✓ |
| AI marketing and CRM | ✗ | ✓ |
| Kitchen display system | ✗ | ✓ |
| Menu management across channels | ✓ | ✓ |
| Multi-location management | ✓ | ✓ |
The three rows where both have a tick are, more or less, Deliverect's entire product.
Two different bets
What are you actually trying to do?
If your restaurant is all-in on marketplaces and just wants to run them with less chaos, Deliverect fixes a real problem. Three marketplace tablets is miserable. Getting them down to one screen is worth paying for.
If you want more direct orders and smaller marketplace bills over time, Deliverect doesn't help with that at all. It makes you better at using marketplaces. It doesn't give you anything to use instead of them.
Flipdish goes the other way. Its online ordering, apps, kiosks and AI tools are there to build a customer base that orders from you. The money works out better on direct orders: no commission per order, you keep the customer data, and you can contact those customers yourself.
Take one order. A €25 order through a marketplace charging 30% commission leaves you €17.50 before food, staff and packaging. The same €25 order through your own website leaves you €25, less card processing and whatever you pay for the ordering platform. Do that a few hundred times a week and the gap gets very large very quickly.
There's a quieter cost too. A customer who finds you on a marketplace is really the marketplace's customer. Next time they open the app, your competitors are listed right beside you, some of them paying for a promoted slot. You don't get their email address. You can't send them an offer on a slow Tuesday. Deliverect doesn't change any of that, because it only deals with orders after the marketplace has already taken them.
Marketplace management
This is where Deliverect is stronger, and it's fair to say so. It has built deep integrations with Just Eat, Uber Eats, Deliveroo and others, and its tools for managing menus across those platforms are mature.
Flipdish can receive and process marketplace orders. Aggregation just isn't what Flipdish is mainly for.
If you run a large group with a lot of marketplace volume that isn't going anywhere, and you need detailed control over menus on several marketplaces at once, Deliverect is good at that.
Direct ordering
Flipdish, easily. Deliverect has no direct ordering product, so there's nothing to compare. Flipdish covers website, app, kiosk and phone, and all of them feed the same POS and the same customer database.
If you want revenue that doesn't depend on a marketplace, only one of these two can help.
The shared database matters more than it sounds. A customer who orders through your app on Monday and walks in on Saturday is the same person in the system, with one order history. When you send a promotion, it goes to people who have actually ordered from you, not to a marketplace audience you never get to see.
POS and operations
Deliverect isn't a POS. It needs one to send orders into. It takes orders from outside sources and passes them to whatever system you already have, which means running at least two vendors: Deliverect for marketplace orders and someone else for the till.
Flipdish has its own restaurant POS system, with hardware and a kitchen display system. Walk-ins, online orders, app orders, kiosk orders and phone orders all land on the same platform. Owners get one set of reports, not a spreadsheet pieced together from three systems at the end of the month.
The practical stuff follows from that. One menu to update. One login for staff to learn. One company to ring when something breaks on a Saturday night, instead of two companies pointing at each other's integration.
Multiple locations
Both platforms handle more than one site, so neither falls over when you open a second or third restaurant. The difference is what you're managing across those sites.
With Deliverect, a group manages marketplace menus and marketplace orders centrally. The tills, the websites, the loyalty scheme and the reporting for in-store sales all live somewhere else, and usually in a different system per brand if the group grew by buying other businesses.
With Flipdish, the group runs POS, direct ordering and marketing for every site from the same place. An area manager can compare Tuesday lunch at one location with Tuesday lunch at another without exporting anything. A menu price change can go out to every store, or just one. If a new site opens, it gets the same app and website as the rest, and existing customers can order from it on day one.
AI and marketing
Deliverect has no AI features.
Flipdish's AI phone agent takes phone orders without a member of staff picking up. For a takeaway where the phone rings nonstop between 6 and 8pm, that's one less person stuck at the counter, and fewer calls going unanswered when everyone's busy. Its AI marketing platform sends re-engagement and promotional messages automatically, so a customer who hasn't ordered in a while gets a nudge without anyone setting up a campaign by hand.
Those tools only work because Flipdish has the customer data in the first place. A marketplace order passed through Deliverect doesn't give you anyone to market to.
Pricing
Deliverect charges a monthly subscription based on the number of locations and order volume. Volume pushes the price up, so the busier you get, the more you pay.
Flipdish is pricing a much bigger platform. Direct ordering costs are on the online ordering pricing page.
Comparing the two on price alone doesn't tell you much. Deliverect solves one problem. Flipdish covers POS, ordering, marketing, kiosks and AI. A fair comparison puts Flipdish against Deliverect plus a separate POS plus whatever you'd use for a website, an app and marketing - not against Deliverect on its own. And on top of Deliverect's fee, the marketplaces are still taking their commission on every order it handles.
When Deliverect makes sense
Only when marketplace aggregation is your main operational need and you've no interest in direct ordering. If your restaurant is committed to marketplace-only ordering for good, and you need to manage a lot of channels cleanly, Deliverect will earn its keep.
That's a smaller group than it looks. Most owners who sit down with their numbers want less marketplace dependence, not more.
Plenty of restaurants keep some marketplace presence anyway, and that's fine. Marketplaces do bring in new customers. The question is whether those customers ever move across to ordering direct. With Flipdish, marketplace orders and direct orders sit on the same system and you can work on moving your regulars over. With Deliverect alone, they stay on the marketplace, and you keep paying commission on them indefinitely.
Why Flipdish is the better choice
Flipdish suits restaurants that want to:
- grow direct orders
- run POS and ordering on one system instead of two
- manage several locations from one place
- build loyalty and market to their own customers
- use AI for phone orders and marketing
Deliverect ties you more tightly to marketplace economics. Flipdish builds something you keep: a list of customers who order from you directly, and that list gets longer every week you run it.
For most restaurants thinking further ahead than next quarter, Flipdish is the right platform. See what Flipdish offers across POS, ordering and marketing.